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IMMERSIVE TEXTILE
EXPERIENCE

Artell Virtual Reality

Immersive VR experience developed for Artell to showcase textile collections through four stylized interior environments inspired by design trends.

Artell immersive bedroom environment

Role & Responsibilities

  • 3D environment, furniture and prop modeling
  • UV system for dynamic material swapping
  • Textile pattern creation
  • Real-time optimization for VR
  • Collaboration with Unreal and development teams
Textile swatch Artell armchair asset
Green textile material

Interaction

  • Real-time fabric and wallpaper switching
  • Interactive nodes within environments
  • Spatial exploration

Key Contributions

  • Low-poly environments optimized for VR
  • Dynamic material system for fabric customization
  • Integration pipeline (3D, Unreal, VR)

LEADERSHIP

Led client communication
and early project definition

Collaborated with
architects and stakeholders

Contributed to pitching and
concept development